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Target markets for products

  • Teenage girls
  • Adults
  • Kids
  • Parents with babies
  • Elderly
  • Families with kids
  • Healthy people
  • Couples
  • Teachers
  • Rich people
  • Newly weds
  • Boys
  • Businesses
  • Dad
  • Household shopper
  • 18 plus
Use of colours

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Claims and persuasive devices
  • Price drop
  • Extra for free
  • Be in to win - competition
  • Cost efficient and cheap
  • Made with real NZ products
  • Fresh
  • Tasty
  • Fair trade
  • Fights germs
  • Fat free
  • Buy one get one free
  • Luxurious
  • No artificial colours or flavours
  • Jingle
  • Refunds offered
  • Guilt free
  • Better than homemade
  • Free gift inside
Logos and slogans
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What makes a good logo?
http://www.logoworks.com/what-makes-a-great-logo/
http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221
http://justcreative.com/2009/07/27/what-makes-a-good-logo/
http://art-educ4kids.weebly.com/logos-and-design.html



Logo quiz (some are US and UK brands)



Logo activities

Colours for logos
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Logos



Logo design


Free logo sites:
http://www.freelogoservices.com/step1
http://www.vistaprint.co.nz/logo-design/add-text.aspx
http://www.flamingtext.com/
http://au2.logonut.com/Wizard/logostyles?text=Company%20Logo

Free slogan creator sites:
http://www.thesurrealist.co.uk/slogan.cgi
http://slogangenerator.co/
Purpose of advertising
  • Sell
  • Persuade
  • Take action
  • Promote

  • Sell products
  • Tell people about new products
  • Persuade people
  • To tell people about sales
  • To tell people what is available
  • To make money
  • Take action about something
  • Promote something
  • Convince peoples to buy things rather than making them at home
  • To let consumers know where to buy things
  • Tell people about new flavours
Different types of advertising
  • TV
  • Magazines
  • Billboards
  • Radio
  • Newspapers
  • Posters
  • Flyers
  • Websites
  • Online ads
  • Experiences
*
False advertising







Links to advertising sites:

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